Threatened Lawsuit Inspires Need for New Burger Name
Just a follow-up to my recent post on the duo of new sandwiches at client John Howie Steak, recently introduced by Executive Chef Mark Hipkiss. Much to Mark’s surprise, the enormous 12-ounce prime chuck burger patty topped with Kurobuta bacon and onion rings, then encased between two grilled cheese sandwiches, has now been the cause of a threatened lawsuit. Not because of any ill health effects, mind you – but because of the name.
The “Heart Attack Grill” in Arizona caught drift of the new hot-kid-in-town burger (formerly known as “The Triple By-Pass”) up North. Apparently ownership of the name belongs to them. The burger itself bears no resemblance in content, only in designation. After some lawyer to lawyer talk, the burger is now looking for a new moniker. The menu at John Howie Steak presently reads “What’s that burger”, which is….well, shall we say non-descriptive?
Hipkiss and proprietor John Howie brainstormed and after failing to come up with anything fitting, decided to turn to the friends and fans of said sandwich. A contest has just been launched for a new name. Beginning immediately, name submissions can be made by e-mail to email@example.com and must be received by midnight October 30th, 2010. Entrants must be a minimum of 21 years young and should include their name, address and phone number along with a suggested new name for the burger. Make sure that the subject line reads “John Howie Burger Contest”. A winner will be announced on November 1, 2010.
And what’s the prize? Fittingly, a party for 6, which will include 6 of the newly named burgers and 6 pints of John Howie Steak Amber Ale. ~Norma
This entry was posted on Tuesday, October 5th, 2010 at 10:55 am and is filed under Funtastic Foodie. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.